The News: Twentieth Century Fox launched a Christian home-video label on Tuesday, becoming the first major studio with a unit devoted to the church-going audience that turned "The Passion of the Christ" into a blockbuster.
The new FoxFaith banner will acquire Christian-themed films produced outside the studio and release them on DVD, with the help of a marketing network tied into 90,000 churches and 14 million households nationwide, said Steve Feldstein, a spokesman for 20th Century Fox Home Entertainment.
Feldstein said the biggest impetus for creating FoxFaith was the stunning commercial success of Mel Gibson's 2004 crucifixion tale "The Passion of the Christ." The Aramaic-language film grossed $612 million worldwide, driven in large part by a marketing campaign that targeted evangelical Christians.
Fox, like much of Hollywood, passed up an opportunity to release "Passion" theatrically but ended up with U.S. home-video distribution rights, selling more than 15 million units of the film on DVD.
The Note: Steve Feldstein? Gee... so Weisenthall and the ADL protest the existence of Passion Plays and wail about blood libels while Murdock rakes in the cash peddling them. What a surprise people would think of Jews as avaricious hypocrites.