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Without warning, GAP, the San Francisco-based clothing chain, changed its logo from white-on-blue letters to blue on blue letters within a white square. The company, which has a Facebook Following of 700,000 received an immediate negative feedback from its customer base.
Thoroughly chastened, GAP put the old logo back. "We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers," the company said.
Fans were relieved; said one: "Thanks for listening. The blue box logo is truly classic. We love it as it is."
Democracy is at least as alive in America as it was in Byzantium where the wrong preference for an icon was enough to cause a riot in the stadium and the fall of the government.
Thoroughly chastened, GAP put the old logo back. "We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers," the company said.
Fans were relieved; said one: "Thanks for listening. The blue box logo is truly classic. We love it as it is."
Democracy is at least as alive in America as it was in Byzantium where the wrong preference for an icon was enough to cause a riot in the stadium and the fall of the government.
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